Don Krusel

  • Industry Leader

Don Krusel is a 35-year veteran of the Canadian port and transportation industry. During that time, Mr. Krusel has witnessed and played a leading role in many of the transformative changes that have taken place in trade logistics. During his 25-year tenure as President and CEO of the Prince Rupert Port Authority, he was credited with being the architect behind the creation of a new and innovative intermodal trade corridor between Asian and North American markets. He is now on the east coast, working on a similar project with the Port of Quebec that promises to innovate the St. Lawrence logistics chain with the development of a new deep-water container terminal there. Mr. Krusel works as a Strategic Advisor and Consultant to a number of organizations and is a guest lecturer/speaker on Strategy, Leadership and Port Management.

Mr. Krusel holds an MBA degree from the Ivey School of Management at the University of Western Ontario, is a Chartered Professional Accountant and is a member of the Institute of Corporate Directors. Mr. Krusel is currently a Director of the British Columbia Assessment Authority and Ocean Networks Canada and is a past Director of the Western Transportation Advisory Council, the Business Council of British Columbia, the British Columbia Trade Development Corporation, and several other industry associations.

Session

  • Keynote Speaker: Don Krusel

    Strategic Planning vs Business Planning Most ports create an annual operating budget that is shaped from the port’s “business plan”, that in turn, is intended to reflect the port’s multi-year “strategic plan”.  However, in the annual rush to complete the “planning process”, the strategic direction of an organization can often become blurred, or even misplaced, […]